Interesting news from Analysts from Russia4 December 2016
According to ACAR, Internet advertising, gaining 24% for the first three quarters of 2016, not only has become the fastest growing market segment, reaching 83-96 billion, but never approached the size of the budgets to television, which in the same period received about to 102.4-102.9 bln rubles. Market participants by the end of years of waiting, the segments are compared, and attribute this growth to the changing landscape within the areas of Internet advertising.
If in 2015 the division online advertising boils down to two familiar types: media and contextual with shares at 17.1% and 82.9% of the market in the first half of 2015 respectively, in August 2016 the IAB Russia offers to label the segment according to the principle of purchase. It not only changes the structure of the market of Internet advertising, but also removes from the blind spot of such patterns of purchase advertising as CPA (Cost-per-action).